Meet the Founder

I’m Terilyn, founder of The CTRL Studio. Marketing has been my thing forever. At five, my Christmas list was basically an infomercial order form. And I was that girl handing out homemade magazines at recess, telling my classmates which brands were in and out.

I studied Consumer Behavior, Advertising, and Urban Culture at University of California, Berkeley. I’ve spent 10+ years in marketing, starting at an influencer marketing company before “influencer marketing” was even a common term. I’ve worked with brands across beauty, fashion, tech, home, fitness, and even B2B tech. I know what actually moves people from interested to obsessed to buying.

I started The CTRL Studio because most agencies treat clients like a number. That was never going to be me. I want to be genuinely excited about every brand I take on, and I want you to feel it in the work. Research and strategy are my favorite part, not the boring part. I love spotting trends, building systems, and turning your story into content that looks elevated, sounds like you, and drives real results.

Hook to checkout. Every time.

Why ‘CTRL’?

I called it THE CTRL Studio because that’s exactly what I help brands do: take control of their story and the way people experience them online. CTRL is the shortcut key that makes things faster, cleaner, and intentional, and that’s my approach to marketing too. Strategy first, creative that converts, and systems that turn “random posting” into a real engine. It’s also a little reminder that your brand doesn’t need to chase every trend to win. You just need the right message, the right audience insight, and the confidence to hit CTRL and lead.